Integrate Google Analytics in Sendy

Google Analytics – Sendy

Campaigns are a common terminology in Google Analytics and Sendy. I only recently started using campaign parameters when using, or having others use a link back to my website. I then took the knowledge gained from our link building experience and started including it in our Newsletters too. Sendy doesn’t have the ability to add your analytics tracking javascript directly and you really shouldn’t need it. What you can do however is build campaign parameters into each newsletter so that links are tracked to the appropriate campaign.

Google Analytics in Sendy

I am going to show you how you can add Google Analytics to Sendy by showing you how to create and then use campaign parameters in your email.

There are a couple of websites I use to assist in building my campaigns so that they make sense to me when looking at reporting in Google Analytics.

Google provides their own URL Builder form, you can access it here.

Raven Tools also provides a Campaign URL builder form too, you can access it here.

The fields your specifying seem confusing at first but I will attempt to explain them so they make reporting in Google Analytics accurate. There are three requirements for a campaign URL. Campaign Source, Campaign Medium, and Campaign Name.

Google Analytics in Sendy Campaign and SourceYou will be required to define a Campaign Source. When using this field for emails I generally define the source as Newsletter because it is most accurate. It will later let me see the success of all Newsletter campaigns regardless of when they were sent.

Next, it will ask you to define the Campaign Medium and since you are using email as the medium, it would make sense to put it there. Same as above, you will be able to see the success of all Emails over time.

I didn’t say this was hard but it is confusing when you don’t know how the reports will show the parameters you are including in your URL.

Lastly, you will need to create the parameter for Campaign Name. This field is where I detail the actual newsletter details. If it’s my June 2016 newsletter so I will define the name as “june2016”. My campaign URL will be.

https://buysendy.com/?utm_source=newsletter&utm_medium=email&utm_campaign=june2016

Now that you have your parameters, you will simply need to apply it to your newest campaign in Sendy. Start your new campaign and at the bottom in the lower left hand corner, under the plain text entry, you will find a field ready to be added to all of the links in your email. The directions above specify to not include the ? in your parameters. You can now copy the parameters you created or use the one I have included below changing the trailing “june2016” to whatever makes sense for your email campaign.

utm_source=newsletter&utm_medium=email&utm_campaign=june2016

When someone clicks a link in your email you will see it in both the “links clicked” category of your Sendy reports, and also in Google Analytics. I find it helpful in Analytics because it allows you to see how traffic from newsletters trickles in weeks after your initial mailing. Something I didn’t know until I started including the Campaign parameters.

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